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te purongo oranga tangata 2004
Ministry of Social Development.

Social Wellbeing Survey 2004

Download the Social Wellbeing Survey

  • Download the Social Wellbeing Survey Questionnaire in MS Word - 149k
  • Download the Social Wellbeing Survey Datatables in MS Excel - 65k


TNS were commissioned by The Ministry of Social Development (MSD) in February 2004 to conduct the Social Wellbeing Survey. The survey provided information on aspects of social wellbeing and quality of life to be included in the Social Report 2004.

The Social Wellbeing Survey was used to illustrate how New Zealanders felt with regards to overall happiness and life satisfaction, work/life balance, leisure and recreation, and social connectedness.


This research was conducted using CATI (Computer Assisted Telephone Interviewing) using TNS's centralised CATI facility in the Auckland. A total of n=1,125 five minute telephone interviews were conducted with New Zealand residents aged 15 years or over. The fieldwork was conducted during 1st - 21st March 2004. All interviewers were fully briefed before commencing fieldwork.


The sample of n=1,125 (margin of error +/- 0.029) was split as follows:

  • n=750 General (margin of error +/- 0.037)
  • n=200 Māori (margin of error +/- 0.069)
  • n=175 Pacific (margin of error +/- 0.074)
  • Quota 50:50 male/female

The general population respondents were contacted via random digit dialling.

The Māori sample was randomly selected using the Māori electoral roll. A total of 4,000 records were selected. These records were telematched and then the telematched names/numbers were randomised before being entered in the CATI system.

Purposeful sampling was used to select Pacific respondents. These respondents were selected from TNS's panel of respondents who have completed the TNS Lifestyle and Opinions survey. The panel has a base size of n=10,000 and is regularly updated.

Respondents were contacted during the hours of 9am to 9pm, seven days a week, with up to three call backs being made.

Response rate

The response rate achieved was 42.8 percent. This is based on the following formula:

Eligible completes/ eligible potential respondents contacted (i.e. those who fit the criteria to be part of the research population - those aged 15 years or over).

The response rate excludes business numbers, those not eligible, non-contact numbers including engaged.

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